In a blast of Passion Orange, Ford proudly revealed its all-new global small car - the Ford Fiesta - as a vibrant five-door hatch. The all-new Ford Fiesta has been reinvented for a new generation of customers. Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the all-new Fiesta is the first major product of Ford's new global product development process. The all-new Ford Fiesta's dynamic character is accentuated by its bold kinetic design. Its distinct character is further accentuated with major strides in craftsmanship, quality of materials and product choice while continuing to represent Ford Fiesta's traditional strengths of practicality, value for money, agility and safety. All- new Ford Fiesta clearly embodies the exterior hallmarks of kineticdesign, which has so convincingly infused emotion into the core of the Ford range in Europe and Asia. The reveal in Europe in March of the three-door and five-door Fiesta hatch and now the China reveal of the five-door Fiesta hatch confirm that all-new Ford Fiesta will bring the most appealing elements of Verve Concept to production reality. "I've been saying just wait for the all-new Fiesta to see how kinetic design can be translated into a small car," said Martin Smith, Executive Director of Design for Ford of Europe. "Now the wait is over. New Fiesta evokes an instant emotional response that says 'I want one' which extends the traditionally practical values of the Fiesta brand to appeal to a new, style-conscious generation of small car buyers." Listening to Fiesta's Audience Market research is an important tool, but actually listening to the target Fiesta buyer was a key to developing the initial Verve Concepts and the resulting Fiesta. "Our customers told us the qualities they wanted in a new small car. They told us they wanted it to be bold, exciting, fun and they wanted to be proud to own and drive it," said John Parker, Ford Motor Company executive vice president, Asia Pacific and Africa. "We're hearing now from our potential customers that they are surprised and delighted. We're confident a new generation of small car buyers will take a close look at the all-new Ford Fiesta." Fiesta Has Global Plans The all-new Ford Fiesta is closely related to the exciting trio of Verve Concepts that were revealed globally at 2007 Frankfurt Motor Show as a three-door hatch, at 2007 Guangzhou Motor Show in China as a four-door notchback, and at 2008 North American International Auto Show in Detroit as another iteration of a four-door notchback. Both four-door Verve Concept sedans were tailored to regional market tastes.
