The all-new Ford Fiesta is the latest application of the company's kinetic design philosophy, building on the exciting momentum of Ford's distinctive iosis and iosis X concept cars and the premium feel of latest-generation production models like the new Mondeo and Focus, bringing the modern Ford of Europe family style to the small car segment.Bold GraphicsSince the iosis concept vehicle introduced kinetic design in 2005, each new Ford has been created in a new interpretation of this form language, translating the trademark bold graphic elements and proportions to create a family of distinctive models.Ford of Europe's Executive Director of Design, Martin Smith, uses expressions like 'precision sculpted', 'agile muscularity' and 'toned athleticism' to describe the Ford design philosophy that has now created new Ford Fiesta.However, this does not mean a 'one size fits all' approach. Martin Smith explains: "Kinetic design is not just a matter of 'cut and paste' from one vehicle to the next; each is a new interpretation of the fundamental design elements. A kinetic small car can emphasise different elements of the form language to a larger car, and to different degrees."The result is a new Ford Fiesta that joins a family of vehicles immediately identifiable as new generation Fords, yet with distinctive character to appeal to their target audiences. New Ford Fiesta asserts its own air of confidence, stylishness and individuality."We have a kinetic family look now - each individual, yet instantly identifiable as part of the new generation of Ford vehicles," explains Smith.
